Lead Magnet

Create

Creating a Lead Magnet People Want to Download
BySusanJ

Creating a lead magnet sounds straightforward until you realize your freebie has been sitting on your site for three months and your subscriber count has barely moved. Last month I wrote about two-page workbooks as a dead-simple starting point for beginners. That post was for people who hadn’t created anything yet. This one is for…

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Grow

The Short Workbook That Builds Your Email List
BySusanJ

Building my email list with a simple one or two-page workbook changed how I think about lead magnets. I used to think I needed some massive, comprehensive guide to grow my email list. So I’d spend weeks creating these elaborate PDFs that nobody downloaded. Seriously, I’d put in hours of work for maybe 12 subscribers….

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